look at the way the message is taken in different community, john mccain in arizona has polled in the 70s with hispanics. jeb bush did well in florida, governors in nevada and new mexico. it is not amnesty or immigration, but it is being incluesive and talking about economic opportunity. the majority of hispanics want to be mainstream americans. i think a lot of people lose sight of that. >> i think jose, also, people like marco rubio, susana martinez, not just ethnically because they are in tune, they approach issues in a substantive, passionate -- >> compassionate. >> george bush was a compassionate conservative, but he delivered barack obama to the white house. so i think at that point -- [overlapping dialogue] >> he was very compassionate and he ended up being extremely unpopular. it can't be just that. you have to have a message that is all inclusive. >> no one can deny. >> yeah. >> no one can deny he won big elections in texas and he won the presidency twice. >> but he couldn't speak at his own convention because he was so unpopular. >> before we go on, don't forget to check out